• About
• Admission
• Academic curriculum
• Double degree
• Teaching staff
• Student life
• Brochures

Global Marketing

Introduction to global marketing. Understanding the global marketing environment: cultural and social differences, political climate and regulations. Global markets and competition, market research and global market presence (market entry strategies, product, pricing, distribution and promotion strategies). Global marketing management. Marketing decision making and interpersonal skills in the global marketing context: analysis of strategic and operational global marketing problems; developing feasible courses of action; capitalizing on opportunities; critical decision making in teams.