Faculty of Economics and Business Administration  --  News  --  News Archive  --  2014

Brandstorm international marketing competition 2014


This year the Brandstorm marketing competition starts again.

10.000 registered students, more than 320 universities from 45 countries all over the world in 2013.


Put yourself and your team in the shoes of an international marketing director of Kiehl’s and imagine a new product range for the Kiehl’s Men’s portfolio.

What should you do to that?


First of all, please, register till 28.02.2014. If you can’t find the name of your university, please, choose the Wildcard option.






As your first mission, you analyze the market and the brand and come up with innovative in-store & online activities that you think would attract the male target.


After the Semifinal on the 31.03 and the Briefing Day on the 01.04 with L’Oréal Executives in Budapest create and design a new product range in the Kiehl’s Men’s portfolio, present your idea in front of the jury.


If you win the national final you can travel to Paris to the international final and compete with the rest of the world. The best 3 teams win a voucher for a team trip to the destination of their choice.



10.000 for the Best Team

5.000 for the second place

2.500 for the third team



Work in a team with a creative agency, gain hands on professional experience, get spotted by L’Oréal executives, compete against international teams in Paris.


Have a real life experience!